Marketing Analyst (Loyalty)

bp is reimagining energy for people and our planet. We move our customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner.

As a key strategic pillar of bp’s growth agenda, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. The customer sits at the heart of our business’ transition and as Marketing professionals, we want individuals who can play a meaningful role in shaping our offer and bringing it to life for our customers.

We are looking for a customer and commercial focused Loyalty and Marketing professional that thrives and delivers in a 24/7 fast paced and continuously changing retail business.A Loyalty expert with deep knowledge and experience across all aspects of Loyalty program management and analytics, including campaign strategy, budget management, customer analytics and performance management within a retail environment.

• Leads and drives the data and customer insights generation within the loyalty team
• Is the expert in accessing accurate data from various reporting tools (e.g PowerBi, Tableau, Comarch) to support the team with data-driven decision making
• Leads projects with the goals to enable or facilitate new requirements for data interpretation and insight generation
• Monitors and reports key performance indicators for ongoing campaigns
• Creates deep-dive analysis on loyalty program performance (e.g creates quarterly performance reviews) on a regular basis
• Manages, coordinates and prioritizes all requests for the Analytics Team and ensures timely delivery of data requests
• Participates in campaign execution e.g. by coordinating the timely delivery of segmentation and targeting files
• Participates in all loyalty initiatives and project executions and also, independently owns projects (e.g campaign set-up across all channels and connects with data providers)
• Provides daily/BAU/demand support to the Loyalty Lead

• Marketing degree or equivalent level qualification
• 3+ years in a CRM/Loyalty Marketing role or data insights role or business consultant role
• Demonstrated expertise in Loyalty and CRM programs
• Generated and interpreted customer and consumer insights
• Experienced at Performance Monitoring
• Excellent analytic/quantitative mind-set
• Must have fluent English (verbal & writing) as English is primary language globally in bp and fluency in Dutch.

Desirable criteria

• Deep understanding of M&C Europe markets Austria and Netherlands
• Demonstrated 3rd Party relationship and performance management
• Ideally European experience in Retail environment
• Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
• Fluency in German would be a benefit.

• Excellent salary between 55k and 87K on an annual basis based on your experience and profile
• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• 25 holidays + 11 ADV days
• An attractive remuneration package:
• 13 th & 14th month
• Bonus system
• Various social benefits including programs to improve work/life balance and wellbeing
• Flexible working from home per week and office
• Agile and flexible working in a digitalized, team-oriented and international environment
• Very good company pension
• Learning and development opportunities