Platform Marketing Manager - Light Duty

Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world‘s first branded motor oil, claiming our position as The Original Motor Oil.

As an affiliate of Aramco, one of the world"s largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.

Our corporate values of care, integrity, passion, unified, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.

When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, showing passion about delivering on our commitments, and being unified in all our enterprise endeavors.

This role is responsible for leading the execution of the marketing strategy for a portfolio of Light Duty products sold into the Europe markets. The Light Duty segment includes passenger cars, light commercial vehicles and motorcycles and focuses on products such as motor oils, premium coolants, fluids and chemicals.

The Platform Marketing Manager is responsible for developing the value propositions and marketing plans for their portfolio of products.

The role requires the job holder to develop a thorough understanding of the product portfolio, the applications in which the products are used, and to identify market trends and insights which will impact the product portfolio. The Platform Marketing Manager is also required to deliver product and market training for internal stakeholders and Valvoline‘s customers.

The job holder is required to work closely with internal stakeholders across the organization including regional marketing, global product strategy, sales, OEM, technology, technical and supply chain teams to ensure the successful implementation of the product line strategy and marketing plan.

• Lead the product line management for the assigned product platforms.
• Develop and manage customer value propositions for products, product brands and the product portfolio.
• Gather and analyze market and competitor information (together with the Market Intelligence Lead), developing market insights, trends and a deep understanding of market dynamics to support the product portfolio.
• Manage and develop the relevant marketing and sales programs and tools (e.g. digital and printed collaterals, trainings, promotions).
• Identify new product development opportunities, develop the business case and work closely with sales, product strategy, PLM, technology, and other stakeholders to ensure the delivery of the NSD process.
• Provide commercial, market trends or product training to the Valvoline commercial, technical and sales teams and distribution partners.
• Evaluate portfolio performance and pro-actively drive improvement and optimization, including reformulations and cost improvements.
• Manage the representation of the product portfolio in Valvoline"s lube advisor service and third-party e-catalog systems.
• Work closely with the sales teams and the marketing activation team to maximize the effectiveness of marketing initiatives and new product introductions.
• Monitor the financial performance of the product portfolio and provide regular reporting, analysis and interpretation for internal stakeholders.
• Support the sales organization to exploit new business opportunities.
• Participate in and/or lead internal projects which aim to improve the efficiency and operation of the marketing group.

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• Minimum: Bachelor’s degree in Business or Marketing
• Advantage: Master"s degree or higher
• Advantage: Technical or engineering qualifications
• Minimum: 8-10 years of B2B marketing experience.
• Minimum: Experience in product marketing or project management.
• Advantage: Experience from the lubricants or automotive industry.
• Advantage: Experience of B2C marketing.

Communication and interpersonal skills

• Fluent in English (spoken and written).
• Ability to communicate in other European languages is an advantage.
• Excellent interpersonal and communication skills.
• Pro-active, self-starter, independent, and willing to take ownership.
• Comfortable to work in a fastmoving environment.
• Hands-on mentality and results driven.
• Flexible and stress resistant

Team participation and leadership

• Experienced at working in teams and with remote colleagues.
• Adept in managing various internal and external stakeholders.
• Experienced in managing direct reports.
• Experienced in leading cross-functional project teams.
• Experienced in managing budgets.

Marketing, analytical and financial skills

• Excellent understanding of how to use marketing tools and techniques to promote products.
• Excellent understanding of how to create value propositions.
• Good analytical skills and ability to interpret market data.
• Good financial acumen and able to interpret financial data.

Computer literacy

Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams.