Marketing Manager Wholesale Distribution

Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil. As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.

Our corporate values of care, integrity, passion, unified, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.

When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, showing passion about delivering on our commitments, and being unified in all our enterprise endeavors.

Valvoline has a rewarding opportunity for a Marketing Manager Wholesale Distribution (WD). Reporting to the Marketing Director, this role will provide coordination of regional marketing activities for the WD channel. It oversees the development and execution of marketing plans that support the overall company strategy and achievement of the related objectives. This role leads, coaches and develops their team of regional and/or WD account specific marketing specialists ensuring clear KPIs and execution strategies are in place for the team. They work closely with the regional sales team assuring alignment with customer priorities and sales growth initiatives.

• Develop the marketing strategy, playbooks, and key initiatives tailored to support the wholesale distributor network across Europe (20%)

• Coordinate regional marketing planning through the team of regional and key WD account marketing specialists. Oversee the timely roll-out off campaigns, activations and product launches and measure effectiveness through predefined set of performance indicators (20%)

• Works in conjunction with the sales team in planning, coordinating and executing trade shows, campaigns and other lead generating and brand building shows/activities (10%)

• Manages the relationship tied to local sponsorship deals, motorsports and others, ensuring we maximize the spend, experiences and local activations. Coordinates key VIP events ensuring a great customer experience and sales driving connectivity (10%)

• Lead and develop the team of marketing specialists. Works on enhancing capabilities and team behavior within the group. Ensure proper KPIs, development plans and accountability for all their team members (10%)

• Be a pro-active partner for the sales teams (both direct and indirect). Strive for close working relationships with an open line of communications (10%)

• Full responsibility for building and delivering go-to-market strategy, messaging, positioning, training, collateral, programs, competitive analysis and other supporting tools in their area (5%)

• Prepares and coordinates quarterly business reviews with key WD partners across the region. Ensures their team provides the necessary support and attendance for other business reviews and customer functions as required (5%)

• Actively provides feedback (direct or through the team) on the market, such as competitor info, pricing and trends to the respective departments (5%)

• Manage the assigned budgets (A&P and SAF) through diligent planning, execution, and tracking of all programs and marketing spend (5%)

Primary Interactions - Internal and External

• Incumbent will have regular contact with several internal stakeholder groups including sales, product strategy, technical and regional marketing.

• The incumbent will interact with external partners, being the Wholesale Distributors, external vendors and suppliers

• Minimum: Bachelor’s degree in Business or Marketing; Advantage: Master's degree or higher

• Minimum: 8-10 years of (B2B) marketing experience; Advantage: Experience of working at/or with parts distributors in the automotive, lubricants or similar industry

Knowledge, Skills, and Competencies

Communication and interpersonal skills

• Fluent in English (spoken and written).

• Ability to communicate in other European languages is an advantage.

• Excellent interpersonal and communication skills.

• Pro-active, self-starter, independent, and willing to take ownership.

• Comfortable to work in a fastmoving environment.

• Hands-on mentality and results driven.

• Flexible and stress resistant

Team participation and leadership

• Experienced at working in teams and with remote colleagues.

• Adept in managing various internal and external stakeholders.

• Experienced in managing direct reports.

• Experienced in leading cross-functional project teams.

• Experienced in managing budgets.

Marketing, analytical and financial skills

• Excellent understanding of how to use marketing tools and techniques to drive demand

• Excellent understanding of how to create value propositions.

• Good analytical skills and ability to interpret market data.

• Good financial acumen and able to interpret financial data.

Computer literacy

Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams

Valvoline Global provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.

The Company has put a process in place to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email 1-800Valvoline@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.